Introducing Effex, a trailblazing vertical from Pickupp focused on improving business processes through successful cases, including ShipGo

In the dynamic world of logistics management, many companies find themselves at a critical juncture — balancing rapid growth with the challenge of maintaining exceptional customer service. This is where Effex, a transformative vertical from Pickupp, steps in. Known for its expertise in streamlining business processes through workflow automation and GenAI solutions, Effex offers more than just technology; it brings about meaningful change and innovation. This is a story of collaboration and how Effex redefined the customer service landscape for a logistics company facing growing pains.

Effex was established with the goal of providing cutting-edge automation solutions. Its mission is clear: simplify operations and drive efficiency through advanced technologies. The logistics company needed a partner capable of tackling complex projects — from straightforward anomaly detection systems to sophisticated GenAI chatbots. Effex’s proven track record demonstrated how businesses could be revolutionized: automating data transformations from platforms like Shopify to ERP systems, deploying intuitive chatbots to handle customer inquiries, and ensuring smooth data migrations. By leveraging these capabilities, Effex didn’t just automate processes — it elevated the entire customer service experience.

When Effex met with ShipGo, it was more than a routine consultation. It was a collaborative journey towards innovation. With a team of tech and operations experts boasting over a decade of experience, Effex conducted an in-depth discovery session. The goal was simple but profound — to identify areas ripe for optimization.

Effex presented a clear, actionable project plan. From there, ShipGo could cherry-pick the initiatives that aligned with their vision. It was an approach that allowed for tailored interventions, ensuring that the solutions implemented were precisely what ShipGo needed.

The technology landscape is vast, but Effex’s experience since 2022 in harnessing NLP, GenAI, GPT, and LLM technologies set it apart. ShipGo found a partner that could deliver agile engineering solutions swiftly, sometimes within just a month. This capability was crucial for a business eager to enhance efficiency and competitiveness without enduring a steep learning curve.

ShipGo faced mounting pressure from increased customer queries across multiple channels, including WhatsApp, LINE, Facebook, Instagram, email, and landing page inquiries. Their goal was to reduce response times and improve customer satisfaction without dramatically increasing headcount.

Effex introduced a GenAI Chatbot powered by GPT-4o, integrated seamlessly across all communication channels. The multilingual chatbot, proficient in English, Traditional Chinese, and Simplified Chinese, became an indispensable tool. It offered service selection assistance, price comparisons, account creation, order processing, and real-time delivery status updates.

ShipGo witnessed an 80% reduction in customer service team size, while their CSAT score skyrocketed due to response times shrinking from 5 minutes to a mere 30 seconds. Remarkably, the chatbot efficiently resolved 80% of inquiries, with only an insignificant fraction requiring human intervention.

The transformation ShipGo experienced with Effex highlights the immense value of a well-aligned technological partnership. Effex didn’t just deliver a solution; it reimagined what customer service could be, setting new standards for efficiency and innovation. If your business is ready to explore similar advancements, Effex is here to lead the way into the future of automation and GenAI. Visit pickupp.io to discover how Effex can become your trusted partner in achieving operational excellence. And stay tuned—more insightful industry case studies are on the horizon. Up next, we'll explore how Effex helped a storage facility improve inbound conversion by 100%.