【Latest Instagram Feature!】3 Benefits of Using Reels to Advertise Your Shop

Utilizing online platforms for product promotion is nothing new, especially on Instagram, which recently released its latest feature, Reels, to users worldwide. It allows users to create engaging short videos using music, special effects, and user-generated media. Not only that, it includes the product tagging element. Let's dive into the top 3 advantages of using reels, especially for those running an online store.

Instagram Reels launched in August 2020. The feature allows users to create vertical short-form content with a time limit of 60 seconds. Users can incorporate sound and visual effects and change the clip speed, similarly to Tiktok .

To create an Instagram Reel, tap on the "Reels" button located in the bottom center, then select the camera button in the top right corner. Another method is to tap on the plus sign in the upper right corner of the home page, then select Reels at the bottom. Use the following tools to start creating: 1. Audio - find the perfect soundtrack from the Instagram music library, or use original music 2. Speed - change the speed of the film from 0.3x to 3x 3. Effects - comparable to the time-limited filter, users can slide the screen left and right to preview existing special effects or slide to the far right to open the library to view all 4. Timer - allows users to customise the recording time to a maximum of 60 seconds

Not only do Instagram Reels get showcased on a user's profile page, but they also appear on news feeds and explore pages. Any user can view the reels whenever they want, and they'll also receive Reels recommendations according to what the algorithm thinks they like to watch. If an online store produces quality Instagram Reels and is consistent with uploads, the algorithm system will pick it up and help boost their content to more users. Consequently, brands can reach new customers and build brand awareness for free or in a cost-effective way. Additionally, there is a follow button next to the account name in Reels. It makes it far easier for users to follow the accounts they're interested in, making it easier for online stores to promote products and to build relationships with these possible customers.

Some Instagram Reel ideas include: sharing the process of sourcing materials, the making of products, promotional videos, conveying the story of the brand's growth and unique selling points of products. All of these concepts exhibit the lesser-known side of your brand quickly. By sharing the story of the company's growth in different ways, the store allows customers to get to know the brand from a different perspective, bringing them closer to the brand and boosting brand loyalty.

Accelerate customer purchase decisions with Reels by highlighting the features of new and existing products so that customers can understand the unique selling points concisely. Offers can also be introduced with this feature so that customers won't need to spend too much time reading and comprehending too many descriptions.

Reels offers a unique opportunity for store owners who want to increase their audience to discover new brands through this feature, while allowing them to promote in different ways to develop their customer base and potential business opportunities. If you want to learn more about the Reels setup, visit the Instagram site to learn more. If owners can use the various features of social media platforms to market and create different content, they can improve the quality of their brand's service and operational efficiency by learning which promotion mode is most attractive to customers. In addition to using social media platforms for online marketing, store owners should also pay attention to offline services to provide customers with a good service experience. For many online store operators, finding a reliable and affordable courier company can ensure a smooth delivery service, reinforce the brand's online image and differentiate it from its competitors. Pickupp now provides courier services to over 24,000+ merchants. Fast, transparent and real-time monitored logistics services solve their offline delivery challenges, allowing them to focus on their core business and build their online brand image, delivering quality products to their customers with confidence! Register as a Pickupp merchant today and let us create a one-stop delivery experience for you and your customers!