[Pickupp x Wellcome] 100% Fleet Utilization: Access Pickupp’s Fleet During Peak

Wellcome is a leading supermarket chain in Asia with over 300 stores across Hong Kong, Macau, and Taiwan. The company is committed to providing customers with high-quality products and services at reasonable prices.

Wellcome faced challenges in ensuring timely and accurate deliveries during peak seasons when demand was high. Maintaining product quality and freshness was crucial for perishable items, which required special handling and transportation. However, investing in additional fleet to cater to peak season demand would be inefficient, given the underutilisation of their fleet during other seasons. As a result, Wellcome had to optimise their fleet capacity and logistics operations to meet fluctuating demand while maintaining operational efficiency.

Wellcome pioneered its fleet operation with Pickupp’s system. To cope with massive and complicated fleet teams, Wellcome made use of Pickupp fleet management system to provide full visibility of real-time operational metrics and facilitate coordination among the crew. In mega sales and festive promotions, Wellcome wisely leveraged the Pickupp system for its overflowing orders without investing in additional vehicles or compromising its service level. This has resulted in improved efficiency and reduced costs for the supermarket chain.