How to Save 250 Man-Hours Monthly with Effex AI Solutions
Aug 29, 2025 12:00 PM
Case Study: Transforming Customer Engagement for Company RBP with Effex AI Solutions
In today's fast-paced digital landscape, businesses are increasingly turning to AI solutions to streamline operations and enhance customer engagement. At Effex, our expert consultants will take your through an audit of your internal processes before proposing customised solutions which are catered specially to your comapny.
This case study details how the team at Effex successfully implemented a series of AI-driven phases for Company RBP to optimise their customer service and sales processes.
Phase 1: IM Tools Implementation
Project Objectives:
Company RBP aimed to consolidate all customer interactions through WhatsApp and online enquiries into a single platform using Chatwoot, an omnichannel customer support tool.
Results:
The implementation saved approximately 150 man-hours per month. By centralising enquiries, the company improved response times and ensured that no customer queries fell through the cracks.
Phase 2: IM Tools Automation Implementation
Project Objectives:
The focus shifted to designing and deploying automation tools within Chatwoot, streamlining operations and enhancing sales processes.
Results:
This phase resulted in an additional saving of 100 man-hours monthly by eliminating manual tasks such as broadcasting messages and generating reports. Automation allowed the team to focus on more strategic initiatives.
Phase 3: General genAI FAQ and Conversion Chatbot
Project Objectives:
To further enhance customer interaction, Company RBP developed a comprehensive genAI chatbot capable of handling inbound sales enquiries 24/7.
Results:
In the first month post-implementation, the chatbot managed 90% of all enquiries autonomously and successfully converted multiple leads into clients. This automated solution significantly improved customer satisfaction and engagement.
Phase 4: Sales-Related genAI Conversion Chatbot Enhancement
Project Objectives:
Building on the initial success, the company sought to enhance the capabilities of the existing genAI chatbot to address more complex scenarios and increase lead conversion rates.
Results:
The enhancements led to a targeted 50% increase in conversion rates, showcasing the chatbot's ability to engage customers more effectively and drive sales.
Phase 5: General genAI Conversion Chatbot Enhancement
Project Objectives:
The final phase aimed to equip the chatbot with real-time information, enabling it to handle even more advanced enquiries.
Results:
With these enhancements, the bot is now expected to manage up to 98% of all enquiries, further reducing the workload on human agents and improving overall efficiency.
Conclusion
The journey of Company RBP exemplifies the transformative power of AI solutions in customer service and sales. By systematically implementing each phase, the company not only saved significant man-hours but also enhanced customer experience and improved conversion rates.
As businesses continue to seek innovative ways to optimise their processes, the success of Company RBP serves as a compelling case for the integration of AI technologies in driving operational efficiency and customer satisfaction.
For more insights on how customised AI solutions can benefit your business, Contact us today!
Alternatively, you can:
1. Visit our Effex page to find out more
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3. Join the 10,000+ businesses already benefiting from AI-powered logistics
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