The Sorra beauty and skincare channel has 140,000 readers interacting and collecting the opinions of real amateur users. They publish voting rankings regularly, after organizing, analyzing, and comparing comments. In recent years, the channel has added Sorra Mart, an online store that allows readers to buy products recommended by the channel. In light of International Women's Day, we interviewed the founder of Sorra Mart, Jessie, to share her entrepreneurial journey with readers.
The impact of gender on female entrepreneurs
Jessie believes that while female entrepreneurs are not as ambitious as men, they have empathy and know more about what customers think. Her target market consists of female users, an advantage in her beauty industry.
Women's work environment and gender equality in Hong Kong
Jessie shared that she has not experienced injustice at work for the time being, as there are more women in the beauty industry, and they are more likely to be friendly to female entrepreneurs. Overall, it is a very tolerant environment. She believes that mindset is everything, and unfortunately, many people believe "you can't do anything if you're a woman". However, if you believe you're capable, you don't have to worry about gender issues and others will naturally treat you fairly.
A vision for the future: addressing gender inequality
Jessie had read the book "Lean In: Women, Work, and the Will to Lead", written by Facebook Chief Operating Officer Sheryl Sandberg, which inspired her to think about how to address gender inequality in the future. The world is still full of inequities of varying degrees. She believes that gender equality can improve if we create more space for women in power and that more women in Hong Kong dare to become leaders.