Having your customers pay a significant amount for last-mile deliveries today is almost unheard of.
With large e-commerce platforms offering free shipping as part of their strategy for growth, charging the cost price of your deliveries to customers will only deter them from purchasing from you.
In this guide are 5 practical tips that will guide you in a free shipping strategy that will minimise your logistics cost but still maximise profit to maintain business growth.
1. Consider Your Competitors
Are all your competitors offering free shipping? Would offering free shipping be a way of differentiating yourself from them? Or would providing discounts be more than sufficient?
For example, companies that sell perishable goods still charge up to HKD100 for 2-3 days delivery. Offering a price lower than what your competitors offers will already give you an edge. It does not have to be completely free! Alternatively, charging the same price with your competitor but offer same day or even 4-hour delivery, and win your customers with efficient delivery experience.
Read more: Which delivery option should I use? 4-hour or next day?
2. Should Free Shipping be extended across Hong Kong?
Before you invest heavily in free deliveries across Hong Kong, why not start by providing free shipping only to locations closer to your store or warehouse?
It is not uncommon to impose a delivery surcharge based on distance or on locations that are further away from your store or warehouse. This way you can minimise logistics cost but still provide free deliveries in some areas for your customers.
3. Limit Free Shipping to longer delivery window
While you may need to provide free shipping for a standard delivery window of about 3 – 4 days, you can gain additional profit by implementing a surcharge for express delivery options such as on-demand or same day.
You’ll be surprised by the customers that are willing to pay for these delivery options!
4. Other Free Shipping promotions
Free shipping can actually be a part of your business’ marketing strategy. Instead of just offering a discount on your products, you may wish to consider a free shipping promotion. Test and see if that helps to increase sales for your products!
If so, offer it from time to time and you could possibly earn profit from it!
5. List your products on eCommerce platforms that offer free delivery
You may also wish to explore listing your product on eCommerce platforms that will provide free delivery services. On top of saving cost on deliveries, it will be an opportunity for you to expand your reach and acquire new customers.
Pickupp recently launched an eCommerce feature on our mobile app. Known as ‘Shop On Pickupp’, this platform features products that users can purchase and have delivered to their doorstep, free. A new product is listed on the app every 2 weeks. By partnering with us, you will be able to reach more than 50K potential audience in 2 weeks on Facebook, Instagram and Google.
Learn more about how Shop On Pickupp works here: https://hk.pickupp.io/en/shop-on-pickupp
If you are interested to feature your products on Shop on Pickupp，please email your product details to firstname.lastname@example.org
Interested to apply for a corporate free trial? Fill in the below form now!